Metrika — Real estate platform for apartment discovery
Product design of a real estate platform for apartment discovery and residential complex exploration in Tyumen. The product was designed and launched in 2022
A new experience for discovering real estate
The challenge
Real estate platforms contain large amounts of structured information - prices, layouts, floor plans, building details and location data.
The main challenge was to organize this information into a clear and scalable interface that allows users to easily explore properties, compare options and quickly access key details before contacting an agent.
Product structure
The platform was designed around a simple property discovery flow:
Discover → Evaluate → Compare → Contact
The experience is structured around three core pages that support this journey: the homepage for discovery, residential complex pages for exploring developments, and apartment pages for evaluating specific properties.
Key design decisions
The platform interface was designed to simplify property discovery and help users quickly evaluate available options. Key design decisions included:
The homepage allows users to explore available residential complexes, filter properties, and quickly compare listings.
The apartment page includes property gallery, specifications, map, description, amenities, mortgage calculator, and agent contact tools.
UX considerations shaping the product experience
The interface was designed to support quick property evaluation and reduce the cognitive load of browsing large numbers of listings. Key UX considerations included:
The complex page provides detailed information about the building, infrastructure, floor plans, and construction progress.
Platform launch and impact
The platform was successfully launched in 2022 and became a key digital channel for discovering apartments and residential complexes in Tyumen. The redesigned experience simplified property exploration and helped users quickly evaluate available options.
